Google Business Profile Setup Guide (2025)

Last Updated: 11.05.2025

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🟢 Step 1: Create or Sign in to a Google Account

Start by logging into your Google Account at accounts.google.com.
If you don’t have one, create a new account — you can use an existing business email instead of creating a Gmail.

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🟢 Step 2: Set Up Your Google Business Profile

Go to: google.com/business

1. Enter your business name

   • If it already exists, you’ll see a message and can request ownership

2. Choose your business category

   • Examples: SEO Consultant, Marketing Agency, Website Designer

3. Select your business type:

   • Storefront – Physical location customers can visit

   • Service-area – You serve customers at their location

   • Hybrid – You do both

   👉 If clients only visit by appointment, choose Service-Area or Hybrid — not Storefront.

4. Add your service areas

   • You can list up to 20 areas: cities, ZIP codes, or regions.

5. Enter business contact details

   • Phone number

   • Website URL (optional, but strongly recommended)

6. Agree to Google’s Terms and Conditions

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🟢 Step 3: Verify Your Business

You can’t choose your verification method — Google assigns one.

⚠️ Once your method is selected, it cannot be changed, so follow the instructions exactly.

Common verification methods:

• 📬 Postcard by Mail (most common — takes 5–12 business days)

• 📞 Phone

• 📧 Email

• 📹 Video verification (growing in 2025 — used for service-area businesses without signage)

📌 Once you receive your code:

• Log into your Business Profile

• Enter the verification code

• Google will process and publish your profile once verified

Need help? 🔗 Here is Google’s guide to verification

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🟢 Step 4: Add a Team (Optional)

You can grant access to others to help manage your GBP:

1. Go to your Business Profile (search for your business name on Google)

2. Click 3-dot Menu → Business Profile settings → People & Access

3. Click Invite new users

4. Enter their email address

5. Choose their role:

   • Manager = edit access

   • Owner = full access

6. Click Invite

You are DONE!

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🟢 Step 5: Google Business Profile Optimization!

Learn more about LocalRank – SEO Google Business Profile Services.