Want more visibility, calls, and customers without running ads? Our expert Google Business Profile optimization helps your business stand out in local search results and dominate Google Maps — so you're found first, not last.
Google Business Profile Optimization
Rank Higher on Google Maps & Local Search
Our Step-by-Step Process for Google Business Profile Optimization
LET'S TAKE A CLOSER LOOK AT HOW WE TRANSFORM YOUR LISTING INTO A LEAD-GENERATING MACHINE
IN-DEPTH AUDIT & STRATEGY
We start by auditing your Google Business Profile and local search presence. No assumptions — just a clear view of what’s working, what’s missing, and how we’ll outrank your local competitors.
KEYWORD PRECISION
We uncover high-impact keywords your ideal customers are actually searching — not just generic terms. From broad visibility to niche, high-intent phrases, we help you rank for what matters.
At LocalRank – SEO, we don’t rely on guesswork or cookie-cutter tactics. We use data, proven local SEO strategies, and competitor insights to fully optimize your Google Business Profile. The goal isn’t just to appear in search — it’s to own your local market and drive real traffic, calls, and conversions.
COMPELLING CONTENT
We craft a Google Business Profile that not only ranks — it converts. Your description, posts, services, and photos are all written and designed to attract clicks, build trust, and drive real leads.
REVIEW MANAGEMENT
Reviews are make-or-break for local businesses. We set up a system to generate more 5-star reviews and respond strategically to feedback — helping build trust and boost your local authority.
THE RESULT
A fully optimized Google Business Profile that gets you seen, trusted, and chosen. Expect increased visibility on Google Maps and Search, more qualified local leads, and a stronger online presence that consistently drives real-world results — without paid ads.
CONTINUOUS OPTIMIZATION
Google updates constantly. We monitor your listing’s visibility, engagement, and rankings — and make smart, data-backed adjustments to keep you ahead in local search.
Ready to Unlock Your Local Business’s Full Potential?
The Anatomy of a High-Performing GBP Profile
(Where We Work Our Magic!)
As part of our Google Business Profile optimization service, we deconstruct your listing and rebuild it to earn favor with Google’s algorithm and your ideal customer.
Here's how we turn your local listing into a visibility magnet:
Business Information
We ensure your Name, Address, Phone Number (NAP), business hours, categories, and website link are 100% accurate and consistent across the web — a core trust signal for both Google and your customers.
Service Areas & Locations:
If you serve multiple cities or locations, we structure your profile to reflect it clearly. This helps people find you in their exact location and improves local search relevance.
Business Description:
We write a compelling, keyword-optimized description that tells your story, builds trust, and improves your chances of ranking for local searches.
Reviews & Ratings:
We help you generate more 5-star reviews and respond to all feedback in a way that boosts credibility and customer confidence.
Photos & Videos:
We upload high-quality, branded visuals that showcase your business, team, and products — helping you stand out and connect with your audience visually.
Posts & Updates:
We create posts (offers, events, blog links, etc.) that keep your profile active and tell Google you're a relevant, up-to-date business.
Services & Products:
We organize and optimize your offerings using relevant keywords and easy-to-read descriptions — helping customers understand what you do and take action.
Questions & Answers:
We monitor and answer customer questions to provide clarity, reduce hesitation, and build trust directly in search.
Attributes & Highlights:
We select specific business highlights (e.g., “Women-owned,” “Free estimates,” “Online appointments”) to help your listing stand out and appeal to the right customers.
This level of precision not only builds trust and improves user experience — it also helps your profile rise in Google Maps, Local Pack, and organic search results.
Why It Works?
✅ More visibility. ✅ More leads. ✅ Less effort.
How Google Business Profile Optimization Helps You Reach Your Goals
Your Google Business Profile is often the first impression customers get when searching for your services. We help you stand out in local results, build trust instantly, and turn searchers into paying clients.
1️⃣ 76% of people who conduct a local search on their smartphone visit a business within a day
YOUR CLIENTS ARE ALREADY SEARCHING FOR WHAT YOU OFFER — HERE IS WHAT THE DATA SHOWS:
4️⃣ 46% of all Google searches have local intent
2️⃣ 78% of mobile local searches result in an offline purchase
5️⃣ 42% of local searches click on the Map Pack results
3️⃣ 60% of smartphone users contact a business directly from search results
What’s Included
Pricing
Rank higher, build trust, and get more local clients — without running ads.
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What Are the Benefits of Google Business Profile Optimization?
Optimizing your Google Business Profile is a cornerstone of effective Local SEO.
Your Google Business Profile is often the first thing people see when searching for your business. A well-optimized listing builds trust, increases visibility on Google Maps and Search, and makes it easier for customers to choose you over your competitors.
With GBP optimization, you can:
Attract more local customers
Build trust through reviews & accuracy
Improve mobile and on-the-go visibility
Become easier to locate on Google Maps
Share key info like hours, services, and photos
Boost conversion rates from search views
Make it easier for people to contact you
Gain insights into customer behavior via analytics
Want expert recommendations on how to improve your profile?
We’ll build a tailored strategy to strengthen your rankings, reputation, and results — across all devices and platforms.
Get More Traffic & Leads Today!
Get in touch and our GBP specialists will create a tailored package to give you the most for your budget!
What Our Clients Are Saying
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Brent Williams, PT
Google Business Profile traffic growth exceeded expectation. Iron Oak Fitness now ranks # 1 locally for relevant keywords. If you want smart, strategic SEO and if integrity and honestly are important to you and your business, I highly recommend LocalRank – SEO.
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Koduaken
LocalRank – SEO successfully completed the project, providing more detailed information than initially planned. The team was professional, ambitious, and skilled. They delivered on time and went deeper with the analysis than originally agreed upon.
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Melissa Rolfes, LPC
Thanks to LocalRank - SEO, I now have a solid SEO foundation, a well-optimized Google Business page, and a clearer understanding of how to make my website more effective. If you're looking for someone who truly knows the ins and outs of SEO then I highly recommend them!”
LocalRank Client Results
Top 3 in Roanoke Virginia for keywords →
“Personal trainer”
“Online personal trainer”
“Online personal training”
Top 3 in Roanoke Virginia for keywords →
“Acupuncture”
“Holistic Family Medicine”
“Naturopathic doctor”
Frequently Asked Questions
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NAP stands for Name, Address, Phone Number. It refers to the essential information about your business that helps customers identify and contact you. NAP consistency is crucial for local search optimization. It ensures that search engines and customers can easily find accurate and up-to-date information about your business.
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I'm new to Google My Business. Can your Google My Business management service handle everything from setup to ongoing optimization?
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Google My Business optimization and management service involves a range of tasks designed to improve the visibility and effectiveness of a business's GMB profile. This can include things like optimizing business information, publishing GMB posts, monitoring insights, and providing regular reporting to clients.
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Google My Business optimization and management service can help your business in many ways, including improving your online visibility, attracting more website traffic, increasing leads and sales, and enhancing customer trust and credibility.
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The timeline for seeing results from GMB optimization and management can vary depending on a number of factors, such as the level of competition in your industry, the size of your target audience, and the extent of your GMB optimization efforts. However, with consistent and effective optimization and management, you should start to see positive results within a few weeks or months.
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At 360 Searchvertising, we have a team of experienced and knowledgeable Google My Business profile experts who are dedicated to helping our clients achieve their digital marketing goals. Our GMB management service is tailored to meet the unique needs of each client, and we use a data-driven approach to ensure maximum effectiveness. We also provide regular reporting and analysis to keep our clients informed and on track.
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While managing your own Google My Business profile is possible, enlisting the help of experts like those at 360 Searchvertising brings several benefits. We have in-depth knowledge of GMB best practices and the experience required to optimize your listing effectively. This helps you save time and ensures you're making the most of GMB's potential for your business
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Yes, Google My Business, now known as Google Business Profile, is a completely free tool offered by Google.It enables businesses to manage their online presence across Google Search and Maps.
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Google is a vast search engine and tech company offering various services, including search, email, maps, and more.
Google My Business (now Google Business Profile) is a specific tool within the Google ecosystem designed for businesses to manage their online presence on Google Search and Maps.
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Google My Business categories are labels that help your business appear in relevant search results.
You can add up to 10 categories to your profile, including a primary category that best describes your core business. Choosing the right categories is critical for ensuring your business shows up when potential customers search for the products or services you offer.
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Attributes are additional details you can add to your profile to highlight specific features or services your business offers, e.g., "outdoor seating," "free Wi-Fi," or "wheelchair accessible." These attributes help customers find businesses that meet their specific needs. Our Google My Business profile experts can advise you on selecting relevant attributes that resonate with your target audience.
Free Google Business Profile Setup Guide
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