Koduaken SEO & Blog Content Results
Koduaken is an Estonian window and door manufacturer that offers a full service, from consultation and measuring to installation and final finishing. Koduaken strengths include more than 25 years of experience, high-quality A-class materials, and a complete solution from one provider.
The goal of this project was to increase organic visibility and improve Google rankings through SEO work, improvements to existing content, and the creation of new blog posts built around relevant keywords.
The SEO work began with a focused 3-month sprint, followed by a lower-intensity 4-month phase (22.05.2025-31.12.2025).
Challenge
The previous website did not reflect the level of the business and did not support organic visibility well enough. For important keywords, the website was practically invisible in Google search.
Solution
The work started with a detailed audit, based on which we mapped out the actions that would create the biggest impact within the limits of the existing website.
The focus was on:
creating new blog content
improving existing blog articles
refining the website structure and navigation
simplifying product page content
improving metadata
optimizing the Google Business Profile
During the project, we created a total of 7 new blog posts, updated nearly 20 existing ones, and improved the website’s titles, metadata, image alt text, and internal linking. Toward the end, we added a sitemap and submitted the pages for indexing through Google Search Console. We also improved the Google Business Profile so the company would be better represented in Google Maps.
Below are the two most impressive blog examples, which helped increase Koduaken organic visibility and reach new keywords. Under the results section, we also show the impact of these blog posts across their full public lifetime.
Results
The 7 blog posts we created generated a total of around 400 organic clicks and 11,000 impressions in Google.
Before the project, Koduaken average organic position was around 16. It has now improved to between 9 and 10. This shows that, in addition to the blog results, the website’s overall visibility has also improved.
Below are the results of the two blog posts mentioned above across their full public lifetime.
Metrics explained:
Total clicks - how many times people clicked the blog post in Google search
Total impressions - how many times the blog post was shown to people in Google search
Average CTR - how many impressions resulted in a click
Average position - the average ranking position of the blog post in Google search
Data measured on 21.04.2026.
The biggest value of the blog work is that Koduaken now appears in searches where traffic previously went to competitors, while also building stronger trust in Google’s eyes. The new content helped improve visibility for the keyword “plastic windows” and position Koduaken in situations where the customer is already close to making a decision and needs additional information.
Koduaken example shows that growing organic visibility takes time, but consistent work leads to better discoverability and more website traffic.
Thank you to the Koduaken team for the trust, and wishing you continued success!
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